Be a voice.
Not an echo.

Stand out from the crowd with a highly considered brand strategy and increase conversion by 34%.

Your voice.
Your influence.

Why be boring when you can be different?

I’ll let you in on a little secret: boring ramblings are so yesterday.

And you know what’s last century? Wasting time! Oh, yes.

So true. Wasting time with stories that no one cares about.

Ouch. (And sorry!)

Here’s the thing – the internet is a crowded place.

People need to know in a matter of seconds who you are and how they can benefit.

And if they can’t? Oh dear, you have a communication problem.

Now, be honest. Does any of this apply to you?:

Consumers don’t understand your brand and have switched to a competitor product.
You have different brand voices on different platforms.
You have an outdated brand voice that’s making you appear old-fashioned or unreliable.
You aren’t addressing the needs of your target group.
Your brand voice compromises your user experience and is affecting sales.

Ok. Seriously. No need to panic. There’s a reason you’re here… Tadaaa!

We combine storytelling with SEO & sales psychology to ensure that your content brings everyone flocking to you. Ka-ching!

We’ll roll up our sleeves and turn things inside out to give your brand a brand-new voice.

(And yes, Hollywood, fame, and fortune included. Why not?)

The way we see it – everything you need already exists within you and your brand.
Our job is to put the puzzle pieces together.
To build a clear picture that your customers will love.

Do you like puzzles?
Fantastic.
Us too.

Lets do some
Hokus Pokus

We are magicians.
Yes, with the hat, rabbit, and all the trimmings.
More specifically, we work magic with words.

We juggle, conjure, and inspire.
We captivate.
Drawing readers under our spell.

And it gets even better: your cash register will start ringing.
Let the show begin.

Who am I?

Hi, I’m Maria. CEO of Copy Boutique, brand & conversion writer, and communication strategist. With 7+ years of experience, I lead a young team of experienced copywriters out of Berlin. Our clients include: Amazon, Tirol Tourismus, N26, Taxfix, Holvi, Pleo, Urban Sports Club. We have supported over 120 satisfied customers by devising strategies, developing brand voices, and translating new brand voices into content. The result? 28%-34% increased conversion rates.

We develop brands’ voices and build strategies for engaging content, ensuring your business is seen and heard. So, make yourself at home in our virtual neighbourhood. Mi casa es su casa! And now that I’ve poured you a virtual coffee, let’s have a chat.

Brand Voice Workshop

a.) Development of your unique brand voice

b.) Subsequent development of tone of voice guidelines to perfectly match brand and target group.

Content strategy & implementation

a.) Development of a well-thought-out marketing and content strategy

b.) Development of an editorial/action plan

Content implementation

a.) Continuous production of content across all communication channels with your newly developed brand voice

learn more

What you receive:

Clarity and trust at first glance: Crystal clear brand messages that speak to your target group in ways that count. Customers will immediately recognise what you stand for and remain loyal to you.
Coherent communication across all channels: Your brand voice is consistent and professional, regardless of the platform you are on. The same powerful message everywhere builds trust and establishes your brand identity over time.
Distinctive and unique: Distinguish your brand voice, making it stand out from the competition. Your customers will recognise your brand immediately and feel an emotional connection.
Targeted messaging: You’ll strike the exact right tone in speaking to your audience’s needs, desires, and emotions. Your message will land squarely in the hearts of your customers.
Seamless user experience: With a consistent brand voice and clear communication, watch your customers glide through your site. The result? Higher conversions, fewer bounces, and more sales.

Free Strategy Call

Happy Clients?
Happy Me.

ZAV24 // Sergey Walter

We decided to work with Maria because we were looking for support in developing our brand voice, content strategy, and implementation for our key projects. Maria held a 2-day Brand Voice Workshop for us, and we worked together to create a Tone of Voice (TOV) guide, which she integrated into her content production processes. The brand voice has significantly contributed to a 34% and 28% increase in customer inquiries for both projects. Overall, we worked together for 7 months and found the collaboration to be very good! I would recommend Maria without reservation.

Andrea Brandt Executive Coach // Trainer // CEO Digital Latam

We had the pleasure of working with Maria and her team to develop diverse content for a life-style online Magazin and highly recommend her. The quality of her writing is really good – precise, engaging, and always on point. We were especially impressed with the smooth collaboration and her positive spirit, which made the entire process not only productive but also enjoyable. Thanks to her, we were able to quickly create a large amount of high-quality content. We highly recommend Maria and her agency to any team looking for professional and dedicated support in content creation.

COYA // Alexander Hecking, Marketing Manager

Maria has been my first choice as a freelance content writer for the last 6 month. She has handled an array of content topics for us e.g. she wrote over 40 SEO articles, prepared press releases and product video scrips to explain our insurance products to our customers. Maria is extremely reliable and independent. When she commits to a deadline you can be sure that you get your results delivered in time. No excuses. I am looking forward to working with Maria in the future!

Candis // Hannah Bachmann, Copywriter

Maria and her team at Copy Boutique supported us at CANDIS in creating SEO articles. The collaboration was very pleasant, Maria and her team were always reliable and delivered top qualityeven when the topics were challenging. Absolutely recommended!

Laura Kessner // Laura Kessner, Business Coach

Maria and her team have supported my business with the delivery of two blog articles per month for the past 12 months. In these months, I received high-quality work from Maria and her team. The articles perfectly hit the company language, were excellently researched and always had a creative take on the topics discussed. Even the smallest comments were immediately and flawlessly acted on. In addition to the excellent work, I would like to highlight the interpersonal collaboration. Communication was always very friendly and accommodating. Maria and her team were also always accommodating to my changing corporate structure. It was an absolute pleasure to work with Maria. I highly recommend her and her team as copywriters for blog articles time and time again! Thank you to Maria and the team, for the excellent collaboration!

Agicap // Dr. Nirmalajah Asokan, Senior Content Marketing Manager

Maria writes high performing, laser-sharp and witty blog articles for us, which also help our site to rank for our target keywords. She is the best example for a writer who not only writes engaging, smart and relatable copy, but also has a clear understanding of all things SEO. We value all the time she can spare us. She always delivers on-time and has helped us increase our organic visibility.

Pleo // Luke Richardson, Senior Director, Brands & Comms

Maria is a fantastically detail oriented and disciplined linguist. She was responsible for us elevating our German identity through the use of a localised tone of voice that was consistent, coherent and characterful.

Holvi // Zoe Schirren, Content Marketing Specialist

I was working with Maria on content for the German Holvi blog. She provided us with articles for the Holvi Blog. Working and communicating with Maria is a pleasure and she quickly grasps what I, as a customer, am looking for. Thank you, Maria!

Certification Experts // Soufyan Lamdini, Digital Brand Specialist

Maria was an absolute pleasure to work with. Hands-on, independent and highly cooperative. Her writing and content approach helped us to connect with our difficult and wide-ranging audience. She is prepared and plans from the get-go.

Mamly App // Anna-Lena Hudalla

The collaboration with Maria was outstanding: very professional, to the point and extremely pleasant in communication. I would be happy to work with her again at any time!

Gurgl Öztal Tourism // Lisa Reich

A very informative workshop. The chemistry and group dynamics were wonderful, I learned a lot and look forward to working with you again. Thank you very much for the great workshop!

MORE HAPPY CLIENTS

our portfolio

Contact us!

Have we caught your eye?
Then it’s time we get to know each other!

Call us directly or send an enquiry.

Tel: +493098517341

Mail: kontakt@mariamurnikov.com

Yes, I do.
Oh yes, I really do.

Enquire

Be a voice.Not an echo.